THE ASIAN AMERICAN FILM LAB

Film Lab

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Welcome to the Asian American Film Lab

Welcome to the Asian American Film Lab!  Our OFFICIAL WEBSITE IS WWW.ASIANAMERICANFILMLAB.ORG.  This site is primarily focused on funding initiatives.  To donate to support our mission of promoting and supporting gender and ethnic diversity, please click on the Paypal link above.  Questions or interested in sponsorship opportunities for the 2013 72 Hour Shootout?  Contact [email protected]!

THE FILM LAB:
The Asian American Film Lab is a [501(c)3] non-profit organization, which originally developed in 1998 as a small New York-based screenwriting workshop series to develop, promote and improve screenplays by Asian Americans, is now an incorporated non-profit serving Asian Americans and other entertainment professionals of color.  The Asian American Film Lab has since expanded across the globe and includes hundreds of professionals from all aspects of the entertainment industry working together with the common goal of advancing and supporting the inclusion of all people of color in the arts, particularly film.  Our focus is on creating, promoting and supporting gender and ethnic diversity in film and television.


FILM LAB PROGRAMS: 
“72 Hour Film Shootout”
“Unfinished Works”
“Industry Spotlight” Workshops/Discussions/Panels"
“Connections and Social Outreach”

72 Hour Film Shootout
The 72 Hour Film Shootout (“Shootout”) is a worldwide competition organized by the Asian American Film Lab under the auspices of Asian CineVision, in which filmmaking teams have 72 hours to write, shoot, edit and produce short films up to five minutes in length on a common theme. The intention of this competition is to create opportunities for Asian Americans to demonstrate their talent, gain exposure in the entertainment industry and to impact the visibility of Asian American stories and characters in film and television. In order to meet this goal, we require that at least one key production member and a lead actor from each team must be of Asian descent.  The top ten films screen at the annual Asian American International Film Festival in New York City, which has been sourcing top Asian American films for over 30 years.  2012 Shootout judges included hip hop pioneer Russell Simmons, ABC Executive Director of Primetime Casting Marci Phillips, Producer Teddy Zee, cinematographer Eric Lin, and actors James Kyson Lee, Michelle Krusiec and Brian Yang.

Unfinished Works
The Film Lab’s longest running program, “Unfinished Works” constitutes an avenue for filmmakers, screenwriters, and actors to share and workshop their work at any stage of development for honest feedback.  The feedback process is carefully structured to provide assistance with drafting, editing, outlining, and more.  For more information, please email [email protected]

Industry Spotlight
“Industry Spotlight” provides an opportunity for guests and industry professionals to teach others, share ideas, and to gain support and exposure by presenting a workshop, participating in a discussion or panel on an industry topic and sharing their experience.  “Industry Spotlight” has encompassed everything from a nuts-to-bolts filmmaking workshop by feature film Wedding Palace director Christine Yoo to storyboarding how-to workshops to acting coaches teaching monologue workshops for actors.  For more information, please email [email protected]

Connections and Social Outreach
“Connections” consists of social events designed to encourage networking and collaboration among entertainment professionals of color.  To be added to our mailing and invitation lists, please email [email protected] and visit us at www.Facebook.com/AAFilmLab and Twitter.com/AsAmFilmLab.  Thank you!


WORDS FROM OUR PRESIDENTS

Jennifer Betit Yen, Current President (March 2012-present)

The entertainment world is full of extreme highs and lows.  To choose a career in the field of film and television is to choose a daring and risk-filled path.  For writers, directors and actors of color, that path is made even more difficult by all-too-common misperceptions that non-white Americans are “the other” and cannot realistically portray contemporary roles.  Happily, talented entertainment professionals of color have worked long and hard to destroy these misperceptions, bringing beautiful, multi-faceted stories of Americans of all races to life on the stage and screen, by giving voice to the unheard and by sharing stories that may seem superficially different but hold universal truths.  I originally went into law, and still love the law, because it is America’s civic religion—one to which all of our diverse and cosmopolitan citizens can pay homage to.  Like the law, entertainment is perhaps another type of civic religion, a connecting thread of stories of love and loss that all of us, as human beings, can relate to and learn from.  I am proud to be part of the Asian American Film Lab, a group that promotes and supports the creation and dissemination of these diverse stories.  I welcome you to take action, contribute and be a part of the mission to share, encourage and promote diversity in film and television! 

Carl Li -  (President 2010-February 2012)

Welcome to the Asian American Film Lab [AAFilmLab], a non-profit organization created in 1998 to be a community for people of all walks of life, from filmmakers, directors, music composers, producers, performers, writers, editors, crew members, & production, to those who have nothing to do with film or being Asian save their appreciation, love and support for Asian American Films old, or yet to be made, to collaborate, hone their craft, support eachother, network, and share resources.  We also hold general meetings, workshops, readings, screenings and special events such as our Annual International 72 Hour Shootout, and the Film Relay Experiment!  My personal motto as current president of the AAFilmLab is “how can this make us better!”  Please join us every month as we continue to help eachother improve!  :-)

Tana Sarntinoranont (President 2006-07)

Acting and filmmaking can become a very solitary art form.  Although there are projects that you work on with other people, the time in between, for better or worse, can be very isolating.  To me, the AAFilmLab is for those times when isolation hinders creativity and meeting like minded people with the same heart and drive as you becomes inspirational.  Try as we might to inspire ourselves on a day-to-day basis, it becomes more difficult without others.  Before I joined this group in 2003, I felt that I could do anything on my own.  I even judged those who seemed to need support of others in order to accomplish their goals.  I was young(er) and…ok fine, naive.  I obviously still strongly believe in independence, but I can’t express my gratitude and debt that I owe this group for what it has given me in terms of friendships, learnings, and honestly my best work as an actor.

Through workshops, screenplay contests, filmmaking contests (http://www.72hourfilmshootout.com/) and ground breaking filmmaking projects (http://relay09.tumblr.com/), the AAFilmLab offers opportunities for everyone; actors, directors, writers, editors and more.  If you have found us online, then consider coming to one of our events that interest you or subscribe to our Blog or Email list.  We are a Not-for-profit organization, all of us volunteers with the single uniting need to create through film.  Do you have that need?  Dig deep for that answer and get back to me.
Mission Statement 2006

Matte Chi, President AAFilmLab, The Workshop (2005-2006)
While I write this during the sleepy hours of a Sunday afternoon, the Asian American community is silently but unstoppably growing. At this very moment the Asian Americans who are accounted for, form 4% of the population of the United States. We Asian Americans will double our population in breakneck speed mirroring the historic growth of Hispanic-Americans. In a mere 50 years time we will stand on the platform alongside Hispanic Americans and African Americans to rival the majority in the United States (non-Hispanic White Americans will cling to a 50.1% majority).

During this time of unprecedented growth there is an incredible amount of work to do if we want to participate in the grand democratic conversation. As history has proven, physical numbers alone will not inherently provide the means of expression for our beliefs nor will sheer numbers alone provide the social structures necessary to distribute our expression. We must participate and we must commit to participating in the daily conversations of our lives.

And by what means can we converse amongst our peers and to the diminishing majority? As has been said before truthfully and correctly, it is through the Arts where expression will always be found.

I have found within myself and within this generation the incipient need to discover and communicate our ideals, our goals, our desires. Discovery is the most important element here. Though what we’d like to communicate is inchoate and continuously changing, the need to share this knowledge as it is gained has become an incessant drumbeat ever increasing in volume as each day progresses.

What better medium than film to discover and communicate these ideas? What medium can provide a better arena from which to continue the grand conversation taking place among us? Film’s intrinsically collaborative nature provides the testing ground from which to uncover a singular voice, or even better a chorus of voices, we all wish to find. Film provides the comraderie which we as social beings desire and need to survive, to reach that not too distant future when we will have more at stake and more voices that will want hearing. Film with its multidisciplinary breadth is perfectly designed to take advantage of the roles we have traditionally taken in our quest to find happiness through our until now obligatory lives.

Though fifty years may seem too far away, by then as elders, that is exactly the moment when we will need to have a stable, viable outlet of expression. Without expression we will find ourselves living in a world where nothing we say will ever be heard, and nothing we want will ever be given. We have the rest of our lives to work. Take this opportune moment to make that work worthwhile. Find a means to communicate the meaningful. Join us and pick up a camera, learn from experience and share that knowledge. Convince others to do the same, and you’ll find they will need little convincing.

The mission is simple: Create. Create honestly, continuously and share it. Above all, Create.


Please support out mission to promote and support gender and ethnic diversity!  More info?  Click on the PRESS button, below:

Interested in Becoming a 2013 72 Hour Shootout Sponsor?

THE ASIAN AMERICAN FILM LAB AND THE 72 HOUR SHOOTOUT

The Asian American Film Lab (“FilmLab”), a 501(c)(3) not-for-profit organization, assists professionals, artists and other talented individuals who all share the common goals of creating great film and promoting Asian American filmmakers and the visibility of Asian and Asian American stories and characters in film and television. FilmLab’s programming includes filmmaking workshops with industry professionals, screenwriting contests, and film competitions, including the annual 72 Hour Film Shootout (the “Shootout”). This annual competition, now in its eighth year, has inspired hundreds of filmmakers by helping nascent talent take brave steps towards a filmmaking career.

The Shootout is a high-profile nationwide short film competition where filmmaking teams have 72 hours to write, shoot, edit, and produce short digital films up to five minutes in length and based on a common theme. The Shootout theme is announced at a launch party in New York City and simultaneously on the internet for competitors outside of NY. The Shootout will culminates with a theatrical screening of the top ten finalists, an awards presentation, and a wrap party. 2012 was  the 8th year Asian CineVision partnered with FilmLab to promote the Shootout at the 35th annual Asian American International Film Festival (“AAIFF”). AAIFF is New York’s leading festival for independent Asian and Asian American film and video, and the first and longest-running U.S. festival of its kind.

As an integral part of AAIFF, the Shootout celebrates the creativity and genius of the directors, their casts and crews as they share stories by, about and for Asian Americans with the world. AAIFF has played a vital role in discovering and nurturing such acclaimed talent as Wayne Wang (THE JOY LUCK CLUB), Ang Lee (CROUCHING TIGER, HIDDEN DRAGON, BROKEBACK MOUNTAIN), Mira Nair (THE NAMESAKE), Zhang Yimou (HOUSE OF FLYING DAGGERS), Christine Choy (WHO KILLED VINCENT CHIN?), Steven Okazaki (THE MUSHROOM CLUB), Jessica Yu (PING PONG PLAYA), and Justin Lin (FAST FIVE).

Because Film Lab is a 501(c)(3) not-for-profit organization, all contributions are tax-deductible to the fullest extent of the law.

Benefits of Sponsorship

  • Exposure to a diverse Asian American community East Asian (Chinese, Japanese, Korean), Southeast Asian (Filipino, Thai, Vietnamese) and South Asian (Indian, Pakistani)
  • Access to a growing number of creative talent within the Asian American community
  • Marketing of your product to a brand-loyal and affluent demographic through advertising and sampling
  • Credit and exposure on related materials including Shootout program, website, mailings, and postcards
  • Complimentary admission to Launch Party, Wrap Party, After Party, and Screening
  • Opportunity to develop a long-standing partnership with our burgeoning organization
  • Association with a dynamic and cutting-edge program and audience
  • You and your company’s involvement in assisting a group collectively raise their voice


THE ASIAN AMERICAN MARKET

(2010 U.S. Census Bureau)

Estimated number of U.S. residents of Asian descent

17.3 million

Percentage of total U.S. population

5.6%

Percentage growth since 2000

46%

Median household income

$68,780

Total U.S. population

$37,900

2008 Purchasing power

$485 billion

Age:

Under 18: 23.9%

18 – 64: 68.4%

Over 65: 7.7%

U.S. native population

31%

Foreign born

69%

EDUCATION

Bachelor’s degree or higher: 50%

Total U.S. population: 24%

Advanced degrees: 20%

OCCUPATION

Management, professionals, related: 45%

Total population: 34%

ONLINE USAGE

Search day’s news online: 34%

Financial information online: 20%

Political news online: 19%

NEW YORK METROPOLITAN AREA

AAIFF, where the top ten Shootout winner will screen, takes place in the country’s second-largest Asian American market. The estimated number of Asian Pacific Americans living in the New York City metropolitan area is 1.4 million. The percentage of the New York City total population is 13%.

Percentage Chinese, South Asians, Filipinos and Koreans: 77%

Percentage growth since 2000: 32%

Percentage first generation or recent arrivals: 67%

Rapid growing regional concentrations:

Flushing, Queens and Sunset Park, Brooklyn, Lower Eastside, Hudson and Bergen Counties in New Jersey.

Examples of the 2012 72hr Film Shootout Sponsorship Types
(email [email protected] for 2013 sponsorship information)

GOLD SPONSOR $5,000
Sponsorship Benefits
* Name/logo on all print/web material relating to the Film Shootout as a presenting sponsor
* First broadcast rights to agreed works submitted to the Film Shootout (details of rights TBD)
* Opportunity to feature sponsor’s product as Grand Prize of the competition
* Host Wrap party and Present Awards
* One representative to sit on judging panel
* Verbal acknowledgement at all events
* Entitled to include participant survey related to company product (details of content TBD)
* Entitled to a 60 second company ad/trailer at Launch Party, Wrap Party, and Screening
* Entitled to 5 pre-screening slides at Screening
* Complimentary tickets to screenings and events
* One-Year exposure on FilmLab website with company link
* On-site Promotion
* Company-provided banner celebrated at all events
* Approved to showcase product at all Shootout activities
* Product distribution at the Launch Party, Wrap Party and Filmmaker and Volunteer Gift Bags


SILVER SPONSOR $2,500
Sponsorship Benefits
* Name/logo on website and Shootout program as a Silver Sponsor
* Verbal acknowledgement at all events
* Entitled to include participant survey related to company product (details of content TBD)
* Entitled to a 30 second company ad/trailer at Launch Party, Wrap Party, and Screening
* Entitled to 3 pre-screening slides at Screening
* Complimentary tickets to screenings and events
* One-Year exposure on FilmLab website with company link
* On-site Promotion
* Sponsor-provided company banner celebrated at all events
* Approved to showcase product at all Shootout activities
* Product distribution at the Launch Party, Wrap Party and Filmmaker and Volunteer Gift Bags


BRONZE SPONSOR $1,000
Sponsorship Benefits
* Name/logo on website and Shootout program as a Bronze sponsor
* Product placement for all participants
* Verbal acknowledgement at all events
* Entitled to 2 pre-screening slides at Screening
* Complimentary tickets to screenings and events
* One-Year exposure on FilmLab website with company link
* On-site Promotion
* Approved to showcase product at all Shootout activities
* Product distribution at the Launch Party, Wrap Party and Filmmaker and Volunteer Gift Bags

COMMUNITY SPONSOR $500
Sponsorship Benefits
* Name/logo on website and Shootout program as a Community Sponsor
* Verbal acknowledgement at all events
* Complimentary tickets to screenings and events
* On-site Promotion
* Product distribution at the Launch Party, Wrap Party and Filmmaker and Volunteer Gift Bags


MEDIA SPONSOR/OUTREACH SPONSOR
* Web and email list serve cross-promotion
* Verbal acknowledgement at all events
* One-Year exposure on FilmLab website with company link
* Articles or stories written relating to the Shootout will be featured on website
* Coverage of Shootout and all major events


SPECIAL EVENTS SPONSOR
Launch Party (June 15, 2012)
Seeking Caterer and Venue in NY

Highlights:
* The Unveiling of THE THEME
* Press Coverage
* Access to NY and NJ participants and supporters
* Goodie Bags and giveaways
* Raffle for Prizes
* Presentation and recognition of sponsors


Awards Presentation/Wrap Party (July 28, 2012)
Seeking Caterer and Venue in NY
(historically hosted by Gold Sponsor in NY)


Highlights:
* Announcement of Top 15 teams
* Announcement of Awards
* Press Coverage
* Access to NY, NJ and out of town participants
* Goodie Bags and giveaways
* Presentation and recognition of sponsors